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An adventure in the mountains is rarely without those ubiquitous "bars", be they nutrition bars, energy bars, sports bar, meal replacement bars, protein bars… you get the idea. There are a lot of companies making bars these days; the market is saturated with a multitude of options, so how do you decide? I personally look for a bar that is mostly made from organic ingredients that I can pronounce and understand, that has some plant based proteins, that doesn't contain copious amounts of added sugars and that is less franken-science and more about real ingredients. Of course it has to taste good but I also want to know that it is doing my body good and is not merely a chocolate bar cloaked in a granola façade that is going to give me an energy high followed closely by a huge energy crash. The PROBAR is a 'bar' that fits all of these requirements so we decided to have a closer look.
PROBAR has its roots in the Wasatch mountains of Utah, as do so many other outdoor adventure based companies. In the late 90s a group of foodies wanted a bar to recharge with that contained natural, whole foods with no chemical additives and 100% vegan organic ingredients. They couldn't find one, so they started making one themselves and called it PROBAR.