New program from Arcteryx—REBIRD

What's cool and rhymes with a southern rock hit from the early 70's? REBIRD, "a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair." 

The program is based on three tenets:
1)  Build new products from pre-consumer waste and and worn-beyond-optimum-function gear. (These new products include the Stowe Windshell, ReBird Tote and ReBird Pouch).
2) Provide customers with a platform to trade-in used gear.
and
3) A commitment to make things last, through good design & materials but also education for customers on how to care for their products.

Makes a lot of sense, yes? The program just launched a couple days ago and the upcycled kit looks very nice.

To get a good idea of what the program is all about, check out this vid: