Outdoor Retailer find: Popticals

At the massive Outdoor Retailer show in Denver a few weeks back, it was hard to look beyond the city-block-sized booths of mega brands like GoPro and The North Face. Good things were to be found at smaller booths, though. Some manufactures were showing off some pretty cool items--even if their marketing  budgets didn't allow for a giant booth.

One such company was Popticals. The smallish outfit out of Fenton Missouri makes uniquely packable sunglasses in a myriad of men's and women's styles. The "special sauce" is the FL2 micro  rail system which enables you to fold them into themselves. The bonus, and real selling point for me, is the Carl Zeiss lenses. Take a look below to see the shades in "transformer" mode. 

Here is a full beauty shot of one of their models, the "Popair."

And, to get the full speil, here's Preston from Popticals.