Guilt Trip. A new Salomon video.

What is up with the content available these days!? Companies like G3, Patagonia, DPS, Arc’teryx and Salomon have upped the ante in the last few years bringing us to the embarrassment of riches we now enjoy. This 36-minute film is a great example. The expedition takes on epic proportions when they discover that the final leg of their trip runs out of gas. As well as facing many hardships, these folks seem to have lots of fun and don't take themselves too seriously. Bravo for them--and for branded content. I want to party with the professor.