Climbing and it's weird connection to our advertizing world

It is funny how as I navigate the web I seem to see more and more ads with climbing as the backdrop.  These ads are not for climbing gear but highlight the climbing lifestyle.  It can be done in many different ways and some ads leave you outright laughing at the use.  I have thrown in my favourite picture to date of someone climbing a rock face in sneakers with the rope wrapped around their leg, maybe some form or arrest but looks painful.  Also is an add by LG back in 2016 to highlight their new vacuum.  Interesting idea but we do get to see Sierra Blair Coyle climb and this is always a treat.  If you want to read more on this trend here is an article by Euro website Luerzers on this trend from 2016.