Social Media in the Ski Industry

Interesting read from Freeskier about the new age of marketing in the ski industry: check out the full article here. 

"Along with exaggerated focus on followers, brands have also fallen into a “content trap,” so to say, where they expect the athletes and influencers to do the heavy lifting in media creation. What you don’t see on social media, in the magazines or the movies are professional skiers lamenting about photo and video quotas they need to meet for their sponsors..."

photo credit: Freeskier.com