Introducing Avalanche Canada

The Canadian Avalanche Centre has a new name, "Avalanche Canada". No more confusion between the Canadian Avalanche Centre and the Canadian Avalanche Association, the CAC and the CAA. All the same great programs but now with 1/2 the calories, or rather a new logo. Give the press release a read below and let us know your thoughts.

Here's the official press release with all the details:

New name and logo for Canadian Avalanche Centre; same programs, products and services for Canada’s winter backcountry users

Oct 2, 2014, Banff, AB: After ten years of serving as Canada’s national public avalanche safety organization, today the Canadian Avalanche Centre announced its new name and unveiled a new logo.

“Avalanche Canada will continue to provide the same award-winning and internationally recognized programs that have been developed over the past decade,” said Executive Director Gilles Valade. “As we look forward to our next ten years, we wanted to create a brand identity that is separate from the Canadian Avalanche Association, the organization that serves and supports professional avalanche workers in Canada.”

Avalanche Canada will continue to use avalanche.ca as its website address, so there will be no change to where users go for avalanche safety information. Avalanche Canada will also continue the strong tradition of collaborating with public and private partners to fund its programs, which are designed for recreational winter backcountry users of all types.

Attending today’s launch were representatives from the Alberta Government and the Government of BC, both of whom announced continued commitments to public avalanche safety.

British Columbia will support in Avalanche Canada in 2014/15 with $450,000. This includes $150,000 from Emergency Management BC in the Ministry of Justice, $250,000 in community gaming grants from the Ministry of Community, Sport and Cultural Development, and $50,000 from the Ministry of Forests, Lands and Natural Resource Operations.

Alberta will support Avalanche Canada in 2014/15 with $250,000. This includes $226,000 from Environment and Sustainable Resource Development, and $24,000 from Culture and Tourism.