The Myth of the Alpine Fish

Great piece by G3 ambassador Rueben Krabbe about the myth of the ’alpine fish’ (committing or desirable objectives) and how they get away. With social media so focused on flashy and successful skiing it’s also important to acknowledge the times we step away from lines. To honour the alpine fish, G3 is giving away a prize pack to the best fishing story - tag instagram posts with @g3gear and #powderfishing to be entered. Bonus points for incorporating fishing cliches and analogies. More information at https://bit.ly/2GkB8zl. The photo features one of my own alpine fish: Mt. Jefferson west face in the Oregon Cascades.